Q: What is organic SEO?
A: Organic SEO (also known as natural SEO) is a technique for ranking high in a search engine results page (SERP) by providing the best answer to a user’s query (thus meeting their search intent).
Q: How does Organic SEO compare to paid search?
A: While you may eventually have to pay for an SEO company’s services, organic SEO is not a pay-to-play strategy. Paid Google or Facebook Ads charge for each click or impression, but organic SEO seeks to generate natural traffic through content production.
Q: How can I improve my organic SEO?
A: While you can improve your search ranking in many ways, the best place to start is by identifying keywords that users searching for your products or services often enter. Then, you’ll use these terms throughout your site in the form of quality content, links, and meta tags to appear prominently on the SERP.
Five Ways to Improve your Site’s Ranking (SEO)
Follow these tips to increase your search engine optimisation (SEO) and see your website climb the search engine rankings to the top.
- Publish Relevant, Authoritative Content
The number one driver of your search engine rankings is quality, authoritative content, and there is no alternative for outstanding content—this is especially true when it comes to SEO marketing. Quality content tailored to your target audience boosts site traffic, which boosts your site’s authority and relevancy. Sharpen your web writing skills and establish yourself as an expert on the subject you’re writing about.
- Update Your Content Regularly
Search engines are no exception. Maintain in mind that regularly updated material is one of the best markers of a site’s relevance, so make sure to keep it up to date. Audit your content on a regular basis (every semester, for example) and make any necessary modifications.
a. Blogging
Writing additional content on your departmental news blog that is rich in keyword phrases might also help you improve your search engine rankings. Even shorter updates about the specific themes you’re targeting can be used as blog posts. When it helps the reader get a better picture or more information about the topic, interlink your related CMS webpages and blog entries.
- Metadata
Each page on your website has a place between the tags where you can include metadata or information about the page’s contents. However, as your site evolves, it’s critical that you analyse and update metadata.
a. Metadata for the title
The page titles that appear at the top of a browser window and as the headline inside search engine results are both determined by title metadata. It’s the most crucial piece of metadata on your page.
b. Metadata Description
The textual description that a browser may utilise in your page search return is known as description metadata. Consider it your website’s window display—a succinct and enticing representation of what’s inside with the purpose of getting people to come in. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
c. Keyword Metadata
Search engine rankings are rarely, if ever, based on keyword metadata. However, since you should already be familiar with your keyword phrases, it isn’t necessary to provide them in your keyword metadata. You’ll want to use a wide range of phrases. As a general rule, limit yourself to 3-7 sentences, each of which should have 1-4 words. « Computer science degree » is a wonderful example.
- Have a link-worthy site
A content-rich, authoritative, unbiased homepage that helps visitors learn more about what they’re interested in is more likely to draw links from other websites, improving your search engine optimisation.
By including relevant links within the content, you can increase your authority and credibility. Instead of « click here » links, consider writing out the destination’s name. « Click here » has no search engine value beyond the connected URL, however « Michigan Tech Enterprise Programme » is keyword-rich and will increase both your and the page you’re connecting to’s search engine rankings. Always use descriptive links by linking keywords—it not only improves search engine optimisation but also adds value to your readers, including those with disabilities or who are using screen readers.
- Use alt tags
Always use alt tags, or alternative text descriptions, to explain your image and video files. They make it possible for search engines to find your page, which is critical for folks who use text-only browsers or screen readers.
