Better click-through rates, greater search positions, and more earnings are all possible with these five SEO opportunities. Don’t let them pass you by!
A question which is often asked is ‘what are some good optimization strategies?’
To help you answer such questions, we have compiled a list of five SEO opportunities you might be overlooking.
- Focus on Organic Keywords
The phrases you use and the topics you write about can make the difference between success and failure in SEO.
So, which keywords will be the most beneficial to your business?
A little keyword research can help you figure out what words your customers use to find your company.
While using Google for keyword research is excellent, social media channels such as Instagram and Twitter should also be considered.
Customers frequently use relevant hashtags and keywords in the same article when hash tagging your brand, which you may leverage to enhance your SEO strategy.
Long-tail keywords – Specialised search phrases with modifiers that have low competition, but strong search intent, should also be used.
For example, you may have optimised for « waterproof sunscreen, » but these keywords are likely to have a lot of competition.
A search term like « waterproof sunscreen for sensitive skin, » on the other hand, should have less competition and be used by consumers who are more likely to buy the product.
- Encourage More Reviews
Customer testimonials are SEO gold. Search engines value reviews as a new and plentiful source of quality content.
Reviews also aid in the organic growth of long-tail keywords with lower competition.
So, what’s the best way to obtain more reviews?
There are a variety of strategies you can employ depending on your sector.
Let’s start with the incentives. It’s never a smart idea to pay for reviews. Paid reviews appear unauthentic, and if word comes out that you’re paying for ratings, your brand’s reputation could suffer.
There is, however, a method around this. If you own a call centre, you can give your employees a bonus if they leave positive reviews that include their name.
So, if one of your agents receives a particularly positive call, he or she can simply inform the customer, « If you’d like to submit a review on our website and include my name, I’ll earn a $10 tip. »
You can also request post-purchase feedback via email.
Last, but not least, make it as simple as possible for customers to post a review. Make sure it’s a straightforward one- or two-click process, and provide users various ways to post evaluations on your website.
- Amplify Visual Marketing
Don’t forget about the image while you’re writing those reviews.
Ordinary people’s images and remarks about your brand in action have a higher level of authenticity, which customers respond to better way.
As part of the buying experience, use graphic marketing and user-generated content (UGC). Increase relatability by creating a shoppable gallery of customer images featuring your products. This social affirmation instils trust in shoppers, allowing them to spend.
For consumer product photos, there’s also a long-tail keyword strategy to consider.
Try putting descriptive terms like « yoga pants with pockets » in the alt text area. In a sea of posed, professional photos, a photo of your consumer wearing your product is sure to stand out in a search engine search.
- Optimize for Mobile
The world is becoming increasingly mobile, and businesses that want to prosper in the future must start planning today.
According to eMarketer, 53.9 percent of all internet purchases will be made via mobile phone by 2021. That implies that ecommerce sites must include mobile-optimized content that allows for a seamless smartphone shopping experience.
People who do online shopping are usually in a rush, so make sure your text and graphics are set up to load quickly.
Consider the length of your copy as well. To fit a smaller screen and a shorter attention span, headlines should be short and snappy.
You should also keep in mind that using social media sites like Instagram allows you to reach a worldwide audience. Remember to localise mobile content for audience location in terms of language, currency, and measurements – and be ready to ship there.
- Build More Links
Remember that links are a key to Google ranking factor, if you want your company to rank higher in search.
So, how can you get your brand’s name out there?
One excellent approach to do so is to publish an opinion piece for an online magazine based on your personal experiences. When you do this, you will receive a brief bio along with a link to your company’s website.
You can also hire key members of your creative team to write for style blogs as guest bloggers.
Set up reciprocal links between your two websites, if you have a partnership with a designer or another company.
Sites like Yelp and Google My Business offer free services to list your business and website to help with local discovery and link relevancy.
Do whatever it takes to gain backlinks, but keep in mind that the sites to which you connect must be relevant to your organisation. Fewer high-quality connections are preferable to thousands of links with a weak brand relationship.
Conclusion
To acquire more traffic, you don’t have to pay for search. Organic SEO holds the key to greater click-through rates, higher search rankings, and more earnings in a world of increasingly sophisticated consumers.
Brands that think strategically and plan ahead of time can expect to see significant returns in the future.
